WESST Enterprise Center 609 Broadway Blvd. NE Albuquerque
Workshop: 9:00 a.m. to 12:00 noon (Break time will be around 10:00)
Recessions are the breeding ground for entrepreneurs. The entrepreneur plants him-herself in all sorts of soil in all sorts of seasons, but the dry, arid soil of an economic downturn is often the impetus one needs to finally try out that business idea that has been kicking around.
The growing season of an idea can be long or short, depending on the skill of the founders, the people they hire and the business plan they choose to execute.
Market intelligence and a good marketing plan are crucial to the success of almost any company. Even in the early days of start-up, when money is in short supply and the hours are long, taking the time to effectively market a business is crucial to success.
What should the entrepreneur include in a marketing strategy?
- Design and execute a market intelligence strategy.
- Design an actionable marketing plan that fits the budget and builds the brand.
- Measure for success.
Workshop Speakers
Barbara Kline is an experienced public relations professional with PR experience on three continents, and she was a delegate to the First China-US Meeting on Development of Women in 2007. She has been a participant in the development of most of the major new markets created by Silicon Valley entrepreneurs. In recent years, Barbara has focused on developing business strategies and launch programs for young companies in the enterprise, networking, wireless, and financial services markets.
Betsy Gillette is director of market planning for TVC in Albuquerque, New Mexico. She works with technology entrepreneurs in defining go-to-market approaches, covering strategic partnering, sales channel strategies, and pricing. Ms. Gillette has managed a number of technology development alliances, and in that role helped set and implement strategic plans and managed the creation of market awareness for the new technologies.
Register by calling 505-246-6933 or 505-246-6900 or online at www.wesst.org.
Facebook: A How-to Guide for Business
Learn how to use Facebook to promote your small business. The first hour will cover the strategies small business owners are using to promote their businesses using Facebook.
The remainder of the workshop will be a hands-on workshop where you will set up and work with your new Facebook site. No previous experience with Facebook required.
Thursday May 28 - 1:30 to 3:30 pm Limited to the first 10 registrants. Computers provided or bring your personal laptop.
Cost: $19 if you register by May 20. $29 after May 20 or at the door.
Instructor: Wally Drangmeister, Director of Client Services, WESST
Location: Ab & Cara Potter Meeting Room WESST Enterprise Center 609 Broadway Blvd. NE Albuquerque
Please register by calling 505-246-6933 or 505-246-6900.
Tax Strategies for the Single-Owner or Husband-and-Wife Owned Business
Turn Tax Dollars Back Into Your Dollars!
Tuesday, June 2nd 2009 11:30 am to 1:30 pm
Bring a brown bag lunch. Drinks wil be provided.
Instructor: Maine ShaferBradford and Company's Tax Strategies live program.
Wells Fargo Conference RoomWESST Enterprise Center - 609 Broadway NE, Albuquerque, NM
Many of us assume our accountants take care of our taxes... but forget that WE are the ones giving them the numbers.
Attendees regularly identify between $2,500 and $27,500 in new deductions that can be used right away to pocket thousands in tax savings.
You'll learn tips such as:
- Find Money- Learn about carry-back deductions up to five years now and carry-forward deductions to twenty years.
- Stimulus Package Deductions for 2009.
- Increase Your Income – How to use the tax side of your business to increase your spendable income.
- Audit-Proofing - Documentation tips that will save you time, all the time.
- Help Your Accountant – How you can help your accountant work more effectively on your behalf.
- Home Office Deduction –Why many professionals may now safely qualify for this remarkable deduction.
- 105 Medical Plan - Learn how to turn your families medical expenses into tax-favored business expenses.
Cost: $15 if you register by May 25. $25 after May 25 or at the door.
Register by calling 505-246-6900 or 505-246-6933.
WESST
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
WESST
THE PLACE TO START & GROW YOUR BUSINESS
609 Broadway Blvd. NE Albuquerque, NM 87102 505-246-6900 www.wesst.org
StartSmart
A 3-part Series for Starting a Business
Session 1. Is there a market for your business? Understanding markets and market niches.
Session 2. Learn cost-effective marketing strategies for small businesses.
Session 3. Develop your planning skills, set goals and define strategies.
Instructor: Lorie Guthrie, Business Consultant/Trainer WESST, Rio Rancho
Ab & Cara Potter Meeting RoomWESST Enterprise Center 609 Broadway Blvd. NE
Tuesdays - June 2, 9 and 16 from 5:30 - 7:30 pm
Cost: $25 per session. This class is open to the public.
Please register by calling 505-246-6933 or 505-246-6900.
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA.
